nsamilk.blogg.se - Spotify charts wrapped

If you’re a music lover, you may love to share the fact that you listened to music for twice as much as your friends.

Surprising Statistics: The statistics for how many minutes you listened to Spotify can be surprising.

Wrapped is specifically formatted for mobile devices and allows users to share directly from the app. I know that people were posting their Spotify Wrapped in my Instagram feed, and I’m sure you saw at least a couple posts about your friends’ Spotify Year in Review. Spotify embraces psychology to encourage people to share their Wrapped music to their social media.

Spotify Makes Wrapped Content Specifically For Sharing Replay resulted in a similar spike in interest to Spotify’s in December 2020. And as the Wrapped content has been optimized from year to year, the interest and hype surrounding the content has grown.Īpple Music released a similar feature in 2020 to Spotify Wrapped.

I think this chart is a perfect indicator that this end of year marketing strategy is working. As you can see over the past four years, Spotify has seen a bump in interest and searches around the release of their Year in Review content. Each spike in searches for Spotify comes during the first part of December when Spotify Wrapped is released.

Spotify Interest Spikes at Year Endīelow is the Google Trends chart for the search term “Spotify”. I recently wrote a post about my personal Spotify Wrapped, and in the midst of writing that I realized the marketing genius behind Spotify’s biggest marketing strategy. This may seem like just a cool feature, but it’s actually a really smart marketing tool. Spotify Wrapped gives you a few statistics about how much you listened to Spotify, your top songs, artists, and genres. At the end of each year, Spotify releases your “Year in Review”.